July 01, 2004

Entry: Why Legacy Matters

Legacy Matters tells us Why Legacy Matters:

A short time ago, a large European investment bank advised its clients to “have sex, ideally with someone they love, reflect on the good things in life, give their bodies enough sleep and exercise regularly.” Major news coming from a bank, so the author explained he “thought it was time that I reminded people there was more to life than watching screens every day." I think MasterCard’s “Priceless” campaign does it better. “There are some things money can’t buy.”

Some things are priceless. The sound of a loved one’s voice, the smile of your first dog, your grandfather’s stories, your daughter’s graduation, your mother’s peanut brittle, your greatest triumphs, your biggest regret, what you love, who you love, who you are. If you fail to capture them in a way that they can be given away or passed on, they lose their value. Worse, you’ll probably forget them and no one will ever know. One of the most haunting quotes I’ve ever read is by Joan Didion, We forget all too soon the things we thought we could never forget; we forget what we whispered and what we dreamed; we forget who we were...

Posted by Simon at July 1, 2004 01:31 AM
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